We’re excited to welcome Jon Suarez as head of our Qual: Behaviour & Culture team

Jon brings over a decade of experience in cultural insights and qualitative research, joining us from BASIS, where he strengthened client strategies and enhanced their qualitative research practice. Prior to that, he held key roles at Crowd DNA and other leading agencies. Jon’s expertise spans multiple industries, including technology, media, telecoms, lifestyle, and retail. His strategic perspective enables him to drive meaningful business decisions for clients.

“I’ve long admired Truth Consulting for its pioneering research approach,” says Jon. “Truth is such a pioneering powerhouse in the research space “II could not be more excited to be joining such an inspiring and talented team of ethnographers, qualitative researchers, data analysts, semioticians, and strategic experts. I am very excited to continue evolving the phenomenal legacy of Truth’s Behaviour and Culture proposition. I’ve already been inspired by how sharp and brilliant the team is and can’t wait to continue to bring positive change for our clients!”

In his new role, Jon will lead the Behaviour & Culture team and specialism at Truth, further developing its proposition and ensuring the agency continues to push boundaries and innovate in qualitative research—delivering maximum value for clients now and in the future.

“Jon is an incredibly talented researcher and a great strategic mind. He’s well known, regarded and respected in the industry. I know he’ll give our team the support and the offer what it needs in terms of new thinking and flair. We are so excited that Jon has joined us and can’t wait to see where he takes our Behaviour & Culture offer” says Matilda Andersson MD of Truth Consulting.

Jon’s appointment comes at a time of strong momentum for us at Truth Consulting, with continued investment in our senior team and service offerings.