Featured Case Studies
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Major Phone Retailer
Developing an app to be used in-store with customers
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The Wildlife Trusts
Creating a brand identity to broaden appeal and deepen engagement
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Major Technology Retailer
Formulating a set of Acknowledge, Welcome and Approach Guidelines
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Royal Opera House
Optimising design to drive commercial value
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Royal Mail
Developing a new brand for Royal Mail
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BBC
Getting under the surface of audience listening behaviours
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Oscar Mayer and Sainsbury's
Injecting excitement and warmth into healthier meal solutions
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Pfizer
Exploring the future of women’s health
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Britvic
Helping to re-frame squash
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Reebok Fit Hubs
Developing the marketing plan for a new generation of fitness store
Latest Blogs
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Customer experience
How to improve and innovate customer experience
Recently I went to an event entitled ‘how to improve and innovate customer experience using service design’. The title piqued my interest as being highly relevant to the kinds of...… Read More
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Brand
Truth for Good
What does it mean to be a brand today? To answer this, we need to understand deeply how people live today, and how they relate to brands. And we need to...… Read More
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Semiotics
Data Semiotics: patterns, stories and culture
Firstly, let me tell you what Data Semiotics is: it is a framework that joins data analytics, people’s stories and cultural analysis to extract meaning from numbers. It models data,...… Read More
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Customer experience
Customer experience and journey mapping at Truth
Customer experience and journey mapping is an important part of what we do at Truth. Explaining the process is not always straightforward – it can leave a lot to the...… Read More