Featured Case Studies
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Major Phone Retailer
Developing an app to be used in-store with customers
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The Wildlife Trusts
Creating a brand identity to broaden appeal and deepen engagement
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Major Technology Retailer
Formulating a set of Acknowledge, Welcome and Approach Guidelines
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Royal Opera House
Optimising design to drive commercial value
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Royal Mail
Developing a new brand for Royal Mail
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BBC
Getting under the surface of audience listening behaviours
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Oscar Mayer and Sainsbury's
Injecting excitement and warmth into healthier meal solutions
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Pfizer
Exploring the future of women’s health
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Britvic
Helping to re-frame squash
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Reebok Fit Hubs
Developing the marketing plan for a new generation of fitness store
Latest Blogs
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Brand
Truth Brand Archetypes - Reinvigorating an Established Model for Today's World
Brand archetypes have been an integral brand creation and development tool for three decades or more. Centring on the twelve personifications popularised by Carol Pearson and Margaret Mark, the archetype...… Read More
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Culture
The shifting landscape of femininity: Attitudes & approaches to hair removal
Despite the unseasonably mild weather of late, winter is drawing in, marked by the emergence of long layers and winter coats. However, for many people who identify as women, duffle-,...… Read More
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New Moral Economies
Climate Change: Finding Hope and Routes to Change
The Intergovernmental Panel on Climate Change's report, news on which has broken today - 8th October - makes for sobering reading. 'Sobering' is the first word we might reach for...… Read More
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Customer experience
The rights and wrongs of customer experience: a personal odyssey
A big part of my professional life is spent helping organisations to be better at creating a more positive customer experience. Most businesses recognise the importance of making progress in...… Read More