Customer experience

The rights and wrongs of customer experience: a personal odyssey

A big part of my professional life is spent helping organisations to be better at creating a more positive customer experience. Most businesses recognise the importance of making progress in...… Read More

Money truths

Open Banking and the Challenges of Behaviour Change

If you are someone who, like the team at Truth, is involved in understanding financial services innovation, then you are likely to be familiar with Open Banking. This is the...… Read More

Culture

When women aren’t women and men aren’t men

Gender has undoubtedly been one of the hot topics in marketing of recent months. Brands are increasingly asking how they can better understand women (and men) - and as part...… Read More

Culture

The invisible woman and her hidden power

With all the media and marketing industry focus on millennials, are we overlooking and occasionally alienating an important target audience with unmet needs and yet real purchasing power?  This post...… Read More