We are a global strategic insights consultancy, specialising in business strategy, brand development, innovation and communications.
Truth brings together an eclectic mix of expertise in strategy, qualitative and quantitative research, semiotics, behavioural science, foresight, unstructured data, analytics, comms and content.
Together our job is to find truth, distil it, and bring it to life to drive commercial growth and future potential for brands.
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The challenges our clients bring to us are varied, here are some of the most common ones:
How can we tap into culture for improved brand relevance?
How can we drive
commercial value?
How should I position my
brand to maximise growth?
What is the future of…?
What are the needs of my
customers and how can I
bring these to life?
What is the ideal
customer journey?
How do I optimise the
shopper experience?
What new product or
proposition should
we create?
Recapping our Disruptive Futures Event
Through our DISRUPTIONS, we wanted to bring future-facing conversations to the forefront – encouraging businesses, brands, and people to rethink how they act and respond.
To quote Mark Thorpe, “the future has always been now, because the seeds of the future are already planted”. We aimed to create a warm and inviting space to explore 7 of these disruptions differently, through beautiful artwork.
Some people who came in thought we were artists, creatives, an edgy Shoreditch coffee shop or co-working space, but that didn’t matter. Every single person who stepped into our space was ready to be disrupted and have difficult, meaningful conversations. That’s what made for an eventful, thought-provoking week.
Our Awards
2022 | Agency of the Year Finalist | MRS
2022 | Application & Impact of Data Finalist | MRS
2021 | Business Impact of the Year Finalist | MRS
2020 | Business Impact of the Year Highly Commended | MRS
2020 | Agency of the Year Finalist | MRS
2020 | Financial Services Research Finalist | MRS