• Royal Opera House
  • Royal Opera House
  • Royal Opera House

Royal Opera House

Optimising design to drive commercial value

"Putting the public at the heart of architectural re-design to improve participation and engagement"

Understanding how public needs, behaviours and attitudes are evolving

As a publically funded institution there was both a need and responsibility to play a more active role in the London landscape, one which is more visible, accessible, and welcoming. In order to achieve this any re-design needed to be known, relevant, engaging and desirable. The Royal Opera House (ROH) had developed architectural plans, but needed guidance on how these spaces would best interact with the public. We helped them to identify opportunity areas through stakeholder engagement, overlaid with a series of member and public consultations – unlocking needs with regards to performance, educational values, tourism and cultural engagement.

A refreshed London monument, and re-engaged public

Upon seeding the values of democracy and accessibility through design, the next evolution of the building sees an offer that reaches more people, more of the time. We deployed a range of engagement techniques that enabled the development of opportunity spaces for the ROH in terms of how, when, and what would drive more frequent visitation and deeper participation. The result is a strategy that sees the ROH be more visible, more economically sustainable, more revealing, more playful and more fun – without compromising its strong heritage in the process. 

Royal Opera House
Royal Opera House
Royal Opera House Royal Opera House