“We worked with Oscar Mayer and Sainsbury’s to create a new healthy meal solutions brand. The result was a 50% uplift in sales compared to the previous range”
Unpicking the true meaning of health
Oscar Mayer has a strong track record in developing healthy meal solutions for Sainsbury’s, but recognised that health needs are constantly evolving and complex. To help them stay ahead of the curve, we undertook a deep-dive into health trends and cultural codes, mapping these against changing consumer priorities to identify breakthrough opportunity areas.
Leveraging knowledge to shake up the ready meals category
We recognised that there was an opportunity to engage more effectively with consumer needs. The old range was re-branded under the 'My Goodness' banner; providing healthier meals that were fun too. Results have been impressive, with up to 50% increase in sales.