Where Truth drives change
Historically, consumer insight was something that was‘unearthed’. Nuggets were chiselled out, cut, polished, presented, and then crushed down into a USP and mixed into an advert. Sometimes it worked.
We go beyond just insights to create interventions – practical applications that drive business change.
The world is a different place now. Infinitely more complex, with the relationship between people, brands, technology and culture far more fluid and unstable.
Making sense of it demands a different kind of agency. One that can draw a net through that cultural sea, capturing the full richness of people’s experiences and using it to generate powerful commercial creativity.
We are that agency. We go beyond just insights to create interventions – practical applications that drive business change.
In simple terms, we help our clients create truth.
We help brands create truth by charting the everyday and cultural cosmologies – the innumerable, subtle forces that shape and reshape people’s lives and decisions.
This is insight as a creative act, where cultural understanding generates rich, meaningful and commercially valuable truth. It’s truth that drives innovation, stimulating new ideas and territories, and tells emotionally engaging brand stories. Stories that resonate; stories that connect with people, move them and get shared and retold.