Here at Truth, when we talk about developing ideas, we’re talking about taking all the insight we gather and communicating the richness of it to others. Then we take it another step by testing it to see if it has real value.
To do this, we go beyond just words on a page to produce something visual and therefore more meaningful. This way an idea can truly be shared and responded to, enabling us to see how our ideas could work and exist in the real world.
Want to see how this works? We’ve taken this process and applied it to smartphone apps.
We asked ourselves 'what is the future of apps?' And 'could we develop a concept around this question and bring it to life?'
See what we came up with and let us know what you think at www.futureofapps.co.uk