Culture

How to build culturally connected brands through experiences

Being culturally connected is the Holy Grail for brands aiming to create an emotional connection with people. Brands that tap into culture develop deep and longer lasting connections. But building...… Read More

Social media

Understanding changing social media behaviours

Over the last decade, researchers have started to make more and more use of the data that is freely available online: consumers’ thoughts and opinions on topics, including brands and...… Read More

Culture

The changing role of cultural insight

Last week, Truth dedicated an evening to discussing the changing role of cultural insight in the world of research and marketing. In order to hear about the latest developments in...… Read More