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  • How to build culturally connected brands through experiences How to build culturally connected brands through experiences

    Culture

    How to build culturally connected brands through experiences

    Being culturally connected is the Holy Grail for brands aiming to create an emotional connection with people. Brands that tap into culture develop deep and longer lasting connections. But building...… Read More

  • Understanding changing social media behaviours Understanding changing social media behaviours

    Social media

    Understanding changing social media behaviours

    Over the last decade, researchers have started to make more and more use of the data that is freely available online: consumers’ thoughts and opinions on topics, including brands and...… Read More

  • The changing role of cultural insight The changing role of cultural insight

    Culture

    The changing role of cultural insight

    Last week, Truth dedicated an evening to discussing the changing role of cultural insight in the world of research and marketing. In order to hear about the latest developments in...… Read More

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