Digital

Analogue lives, digital worlds

In both music and film the phrase ‘depth of field’ is often used. In film (and photography) it refers to the sharpness of the backdrop or visual depth. In music, depth of field refers to the detail and context of musical reproduction. 

Advocates of analogue technologies (e.g. turntables or record players, valve amplification etc.) have long argued that they reproduce the musical context with far greater richness and ‘musicality’ than digital technology (CD and other compressed formats). According to the analogue viewpoint, digital, through compression and ‘clipping’, gives us musical surface but loses the depth and detail provided by analogue. And it is this ‘depth’ that transforms music from a straightforward rendering of notes, into an emotionally rich and transformative experience.

At Truth we are wondering what it now means to ‘be digital’ and to ‘live in a digital world’. We’re also wondering whether the ‘rules of the game’ have changed or are changing. For us, we – people – have always been analogue, at least in the sense that we crave ‘depth of field’. In fact, what makes us human is desire for the warmth of emotional detail, for three-dimensional sensual experiences and emotional richness that extends beyond surface. To this extent, the ‘postmodern world’ was always a lie.

If we look at how the digital world has evolved and is evolving, it is now far more experiential and is becoming increasingly so. Retailers, brand-owners and other ‘digi-dwellers’ have extended the depth of field to pull us into worlds where more of us is stimulated, more often and with greater sensory engagement. We must not forget, of course, the ‘digi-objects’ with which we adorn our lives have a material, three dimensional reality. And these digi-objects weave their way through our analogue worlds, creatively redefining them in the process.

Sensory engagement is now an innovation priority within digital – we touch, we feel, and we will soon feel depth and texture as new innovations become mainstream. In what can only be seen as a beautiful irony, the digital revolution, that supposedly ripped us out of our analogue worlds, is now taking us into a hyper-analogue future. 

Excuse us while we sit back, turn on the valve amp, spin the turntable and drown in the moment.